Services
Digital Asset Management (DAM) & Taxonomy Integration
Earley & Associates has a proven methodology for taxonomy development in the enterprise, a methodology which includes all digital assets. We develop taxonomy as an element of a digital asset management strategy, asset lifecycle management, and marketing resource management. The metadata for digital assets must describe the asset’s physical attributes (what it is)— file size, video length, and file type—and its applied attributes (what it is about)— ownership, digital rights, and contextual elements.
Benefits of Taxonomy in DAM
By developing your taxonomy, we will help you to
standardize the structural metadata fields to be applied to digital assets
define the descriptive metadata for an individual asset or group of related assets
ensure the consistent application of tags to assets regardless of business unit or geographical location.
Developing a taxonomy as part of an overall digital asset management strategy enables an organization to
vet the terms to be used for tagging
build consistency of terms across business units and geography
relate terminology used for digital assets to other business functions
improve retrieval of assets by honing search tools
For more on Earley & Associates DAM taxonomy services, contact Seth Earley.