Services
Taxonomy Testing & Assessment Services
Taxonomy testing is an essential part of a comprehensive taxonomy development project. If you already have a taxonomy, our taxonomy testing and assessment services will help you understand how well it is performing. We offer the following services:
Heuristic analysis
Competitive analysis
User testing
Taxonomy Heuristic Analysis
Our heuristic analysis allows you to gauge how your taxonomy measures up to best practices. We evaluate your taxonomy across multiple criteria including structure, labelling, balance, and polyhierarchy. Our analysis includes actionable recommendations on how to fix any problems we’ve discovered and can be used an ongoing set of criteria for governance and management of the taxonomy.
Taxonomy Competitive Analysis
Our competitive analysis will allow you to compare your taxonomy to your competitors’ and help you understand taxonomy trends in your industry. We specialize in e-commerce taxonomies, so we can help you understand how your competitors are using taxonomy to improve information architecture, choosing up-to-the-minute terminology, and creating cross-selling and up-selling opportunities.
Taxonomy User Testing
A taxonomy is only useful when it is aligned with user needs. We are an industry leader in taxonomy user testing methodologies. We conduct multiple iterations of testing either in a lab or remotely. We present the test results in a manner you can understand and act upon, with specialized charts and graphs that illustrate your taxonomy and its performance. Our metrics can help you show improvement in taxonomy performance and usability over time, and help you isolate specific problem areas.
Related Blog Posts: The Pain and Gain of Taxonomy User Testing
For more on Earley & Associates' taxonomy testing and assessment services, contact Seth Earley.