Services
Usability Testing Services
Usability Testing measures how people interact with a taxonomy, website, or software application. Earley & Associates has designed comprehensive testing methodologies to help ensure your taxonomy or website meets user needs.
Personas and User Need Analysis
Having a clear understanding of the types of users who will be interacting with your taxonomy or website is the first step in usability testing. We work with your company to understand the information needs of various audience types and create representative “personas”.
Personas are ways of representing the unique characteristics, information needs, and functional expectations of different groups of people who will be using a taxonomy, website or interface.
Usability Testing Techniques
Over the course of a project, we conduct multiple iterations of testing either in a lab or remotely. We present the test results in a manner you can understand and act upon, with specialized charts and graphs that illustrate your taxonomy or website and its performance.
Some of the techniques we use include
Findabilty and task completion exercises
Terminology and navigation validation
User application walk-through
Surveys
Card Sorting
Usability is an Ongoing Process
User testing should occur throughout the life of the taxonomy or website rather than happening just once during the design phase. In fact, usability studies are one of the best ways to demonstrate ROI on taxonomy investments over time. Our user testing metrics can help you evaluate and show improvement in taxonomy website performance and usability, as well as isolate specific problem areas. For more on Earley & Associates' usability testing services, contact Seth Earley.
For more information on Earley & Associates' usability testing services, contact Seth Earley.