Services
Purchase the archived recording: January 2008 Management Buy-In
Cost: 50$
Description: Taxonomy and metadata standards projects can be abstract and difficult to explain. However, unless you are able to clearly convey the value of this work, it will be challenging, if not impossible to get organizational support, resources and buy in. How do you get management to understand how taxonomy can improve business processes and help achieve goals of improved productivity as well as provide a foundation for new capabilities that the organization will need down the road? How can the magnitude of the effort be explained while convincing decision makers that the investment in these kinds of projects are core to organizational adaptability and flexibility? How do you explain the role of taxonomy projects in the era of "just get Google"?
Join us to learn how Jeff Auker, Assistant Vice President in the Hartford's Personal Lines Department managed communications and gained support for an enterprise taxonomy initiative at the insurance company. This session is a must hear event for anyone struggling with getting and retaining organizational support for their taxonomy and information architecture programs.
About your presenters:
Jeff Auker: Jeff is an Assistant Vice President in The Hartford’s Personal Lines Marketing Department overseeing eCommerce development and channel management. Jeff joined The Hartford in 2002 from SelectQuote in San Francisco where he started up and ran the online operations for a 25 year-old term life insurance brokerage. Prior to entering insurance, Jeff’s career meandered through internet, educational, and bartending fields along a path that defies concise description. Jeff received a B.A. in Philosophy from UCLA, and M.A. and PhD degrees in Philosophy from Brown. He is married with a daughter, twin sons, a dog, and, at last glance, a couple cats.
Seth Earley: is founder and senior consultant for Earley & Associates, Inc., a consulting firm specializing in knowledge, content and document management systems with a focus on taxonomy development and workflow design. With 20 plus years in the technology field, he has been involved in knowledge and content management processes for the past 12 years.