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Description:
In this call you'll learn from case studies about how to best approach taxonomy projects.
Topics include:
Term Gathering
- Finding "hidden taxos" that already exist in your organization
- Use of Industry, competitor, geography lists
- Leveraging menu items in existing HR applications
- Use of existing corporate standards
- How to find organization help from unexpected quarters; get buy-in early
Term Organization
- Search logs
- Web Statistics
- Content research
- Inventories and audits
- Facet identification
- Best practices case study
Testing and Evaluation
- What testing procedures exist
- Card sorting (open and closed)
- Naming exercises
- Expert evaluation of draft taxonomies
- When to use each method
- What you can learn from each method
- Basic steps in each evaluation method
- How to analyze and interpret results from each method
About your presenters:
Seth Earley, Earley & Associates, Inc.
Wendi Pohs, IBM
Marcia Morante, KCurve