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Earley & Associates

June 2008: User Testing and Card Sorting

 Download the recording with accompanying slidesJune 2008 User Testing

Description:

When creating navigational taxonomies, we all know that no first draft will ever be perfect.  Multiple users and multiple perspectives make navigational taxonomies especially difficult to construct.  In this session we will talk about the value of engaging taxonomy end users in both the design and testing phases of taxonomy development.

Vivian Bliss will discuss the techniques and value of card sorting as a helpful strategy for building out initial taxonomy structures. Topics covered will include;
• Determining the correct content
• Closed vs. open cards sorts
• In person vs. online card sorts
• Interpreting and applying the results

Michael Shulha will then continue the conversation with a discussion of  the value of taxonomy validation and user testing.  Topics to be covered include;
• Developing Personas
• Navigation vs. UI
• Metrics and analysis
• The value of multiple testing iterations

About your presenters:

 Vivian Bliss, Earley & Associates, Inc.
Vivian has been working in the information technology field holding positions in information architecture for the past 10 years for corporate intranet, corporate library website and software help systems, including creating and managing taxonomies and metadata, tool development, search data analysis and user research.

 Michael Shulha, Earley & Associates, Inc.
Michael has been working in the field of knowledge management for the past 5 years. His experience includes the development of content and knowledge management strategies in both the public and private sector, development of global corporate taxonomies, as well as the creation of a navigational taxonomies for e-commerce websites.


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