Heather Fox

Heather helps clients, projects, and colleagues collaborate together for mutual success. She has 20+ years experience in computer-mediated communication/collaboration, user-centered design, and project direction, including experience running her own consulting firm, Phena Partners LLC, for 9 years.

Prior to founding Phena, Heather served as Director, Interactive Marketing for DuPont Pharmaceutical Company (now part of Bristol-Myers Squibb). She played the lead role in the development and implementation of digital branding and marketing strategy for a $50M online nutraceutical and wellness e-marketplace, managing several interactive agency vendors and integrating web strategy amongst major partners including WebMD and Marks & Spencer. Prior to joining DuPont Pharma, Heather was a Program Manager in IBM’s Enterprise Web Management organization, and led web governance and change management activities as a key member of the "e-care for Business Partners" Web Initiative Team. Earlier in her career as a senior manager in the DuPont Company, Heather led digital strategy efforts for global employee communications, implemented the initial content management systems for corporate communications, evangelized the use of online communities, and served as companywide usability champion.

Heather received an MSOD from the University of Pennsylvania and received a dual major honors BS in Biomedical Science and English from Grand Valley State University, where she was recently named a Distinguished Alumna in Residence.