Bob Goodman
Director, User Experience
Bob Goodman is Director of User Experience at Modernista, focusing on cross-media and emergent user-centered experiences including social media, social games, and mobile applications. He previously served as an independent UX consultant to startups and Fortune 500 companies, as associate creative director at Mullen’s interactive team, and as product designer at Microsoft Startup Labs, where he helped design and launch Bing Twitter, Microsoft's entry into real-time social search. He sees UX as operating at the intersection of branding, business strategy, and user behavior.