John Quarto-vonTivadar

John Quarto-vonTivadar is one of the inventors of Persuasion Architecture and the most reclusive member of the Eisenberg+Eisenberg+Quarto conversion powerhouse triad since 1998. John's scientific background in astrophysics while working on NASA's Hubble Space Telescope combined with his five years trading on the floor of the Chicago Board of Trade, gives him a unique perspective on business and technology.

He's written four books on the topics of conversion and technology including the 2008 best-seller 'Always Be Testing" (with partner Bryan Eisenberg) as well as multiple scientific and marketing papers and patents. He's regularly asked to speak at seminars and conferences throughout North America including, for example, the eMetrics Summit and IA Summit, and at universities such as Montreal's Molson School of Business, to name just a few.

Recently, international conferences have brought John in to keynote or present in such disparate venues as Tokyo, Rome, Munich, and Buenos Aires. He's currently developing a new course curriculum in designing Personas for conversion and persuasion approachable for ordinary business people working in the trenches, to be offered as part of the MarketMotive suite of online training.