Senior Content Strategist (Avenue A | Razorfish)
Rachel Lovinger has over 8 years of experience in web development and online publishing. In that time, Rachel has been especially interested in connecting users with the quality content they want and need. At Time Inc, Rachel helped design a metadata strategy for Entertainment Weekly’s EW.com that resulted in an unprecedented increase in “long tail” traffic. As a Senior Content Strategist at Avenue A | Razorfish, a leading international interactive agency, Rachel continues to develop processes, best practices and innovative ideas for Fortune 500 companies looking to use digital content in more meaningful ways.