Developing Strategies for Enterprise Participation in Social Media

The rules of the game are changing, and they’re changing faster than ever before. With more than a billion users now online, every minute of every day millions of people participate in online conversations that take place across a multitude of social networking sites, blogs, discussion forums, wikis and topical communities. Included is the exchange of information and opinion around well thought out and researched articles, shorter more concisely written blog posts or 140 character tweets on services like Twitter, plus everything in between.

The collaborative architecture of today’s social technology has rapidly become a key enabler in providing users with the capability to publish any thought, idea, feeling or opinion on any topic at any time, for free. As a consequence of the inherent nature of these participatory social systems, average users have gained an increasingly higher level of leverage due to the ease with which their perspectives can be virally spread from person to person and community to community with little or no effort required on their part. As the number of users continue to grow, so too will their involvement, further compounding the already exponential growth of information being generated.

In this article (via CMSWire) we take a look at approaches to developing strategies for participation in social media from the perspective of the enterprise.