Integrating Taxonomy with a CMS for Dynamic Content: A Motorola Case Study
This session highlights Motorola's use of taxonomy to create dynamic navigation, enhance content re-use, and reduce manual effort on its global customer-facing website, www.motorola.com. Also hear about the challenges of integrating taxonomy with a CMS, expanding efforts globally, and Motorola's future plans to use taxonomy for content personalization.
Key Takeaways:
- How to use taxonomy to drive dynamic content, create relationships between content, and support content personalization
- Approaches to integrating taxonomy with a WCMS - the challenges and benefits involved in getting tools to leverage hierarchy and creating usable tagging interfaces
- Lessons from Motorola's experience developing and leveraging the taxonomy solution across multiple business units and languages
Speakers
