Optimizing Search Results Through User Involvement

This presentation discusses a structured approach to optimizing search results through effective user involvement in the development of search experience. Attendees receive an overview of the methodology, and learn how it was applied to high-value content at RTI International, a leading research institute. This involves integrating analytic techniques with methods that have grown out of formal business analysis and information architecture disciplines. This includes a six-step methodology involving content analysis, stakeholder interviews, workshops, iterative ontology development and validation, and user feedback.

Event Details
Date: 
November 01, 2011 - 2:15 - 3:00 EDT
Washington, DC