Digital Asset Management (DAM) Strategy

An effective Digital Asset Management strategy can save your organization the time and expense of recreating existing assets by improving your ability to categorize and retrieve digital assets you’ve already created. A digital asset strategy can also enable you to use assets to achieve corporate goals. 

To develop a DAM strategy, Earley & Associates works with you to understand the business needs, culture, and technology of your organization. We conduct user interviews with subject matter experts, asset creators, asset managers, and business users. We review your software and systems documentation, business processes, and asset lifecycles.

Requirements Gathering and Project Scoping

We work with you to define the goals of a digital asset management strategy. Through user interviews, business process analysis, and observation, we assess how you’re currently managing digital assets and work with you to develop a plan for the future. 

Digital Asset Review and Analysis

We analyze the types and locations of your digital assets, their metadata, and the associated lifecycle processes. This analysis may focus on one specific business unit or include several units so we may develop a holistic view of digital asset management in your organization.

DAM Strategy Development and Delivery

Working with subject matter experts, we assess the current asset lifecycle and determine how to improve it. We consider your existing software and systems, search functionality, and how employees manage and create assets. Earley & Associates then recommends a digital asset management strategy which includes:

• the best location(s) for digital asset management storage
• workflow processes within and across business units
• extensible digital asset management
• standardized metadata and metadata application

In developing your DAM strategy, we also incorporate our expertise with taxonomy and search. We will suggest how your organization can use taxonomy and search to manage digital assets.