DAM & Taxonomy Integration
Earley & Associates has a proven methodology for taxonomy development in the enterprise, a methodology which includes all digital assets. We develop taxonomy as an element of a digital asset management strategy, asset lifecycle management, and marketing resource management. The metadata for digital assets must describe the asset’s physical attributes (what it is)— file size, video length, and file type—and its applied attributes (what it is about)— ownership, digital rights, and contextual elements.
Benefits of Taxonomy in DAM
By developing your taxonomy, we will help you to
- standardize the structural metadata fields to be applied to digital assets
- define the descriptive metadata for an individual asset or group of related assets
- ensure the consistent application of tags to assets regardless of business unit or geographical location.
Developing a taxonomy as part of an overall digital asset management strategy enables an organization to:
- vet the terms to be used for tagging
- build consistency of terms across business units and geography
- relate terminology used for digital assets to other business functions
- improve retrieval of assets by honing search tools