SEO Audit
By engaging Earley & Associates to conduct an SEO Audit for your organization, you can expect to receive a comprehensive and balanced analysis of your website based on industry best practices, actionable recommendations for improvement and a little bit of education along the way. The audit provides your organization with a high value deliverable within ten business days, including an examination of the tradeoffs between taxonomy, navigation, branding and SEO objectives.
Setting Benchmarks For Online Success
Successful websites must have a clear purpose and vision that is consistently measured against, using hard data collected from visitor behavior and user feedback. The Earley & Associates SEO Audit examines a variety of different factors that affect website performance and visibility, establishing a solid benchmark from which to proceed confidently into the future. Each section of our final deliverable has been structured to include a definition of what the criteria are, why the criteria are important, an evaluation of the criteria against your website, and recommendations for improvement.
Resolving SEO Shortcomings
In times like these, many organizations are unable to justify having professionals on staff to dedicate effort to the constant evaluation and improvement of specialized web functions A few indications you could benefit from an SEO Audit include:
- Low traffic
- High bounce rates
- Low conversion rates
- New website launch
- Recent website redesign (or migration to a new platform)
- Website overhaul
- Lack of benchmarking guidance (SEO best practices education)
The Earley & Associates SEO Audit is specially designed to limit the amount of effort required from your resources, and takes you through the process of objectively evaluating your SEO performance to create a plan of action to eliminate common design and technical mistakes.
Holistic SEO For Competitive Advantage
The SEO Audit is comprised of a core set of evaluation criteria – our Best Practices for Search Engine Optimization – to examine roughly fifty areas affecting website performance. Earley & Associates can help you drive your competitive ranking by examining SEO from four unique, yet complementary perspectives:
- Technical Audit: Attributes that may act as a barrier in preventing a search crawlers’ ability to fully index your site - Code to Text Ratio, Code Validation and Standards, Visitor Session ID’s, Redirects, Navigation, Cookies, etc.
- Contextual Audit: Is the content on the website contextually relevant to both the target audiences and the search engines? Search Engine Simulator, HTML Site Map, Site Indices, Keyword Density, Keyword Verification, Metadata Analysis, Search Engine Saturation, Keyword Research, Content Optimization, Link Popularity, Website Readability, etc.
- Analytical Audit: Testing and measuring the success of the SEO initiatives from a data driven perspective – E-Metric Review and Analysis, Rejection Rate, Visitor Sessions, Visitor Engagement Index, Geographic Analysis, Committed Visitor Volume, Conversion Rate, Cost Per Visit, Sales Per Visit, etc.
- Competitive Audit: Comparative analysis against key competitors from an SEO perspective – Link Popularity, Keyword Ranking, SE Saturation, Average Stay, Pages Per Visit, Alexa Stats, Domain Details, Google Page Rank, Blog Mentions, Twitter Tweets, etc.
Comprehensive SEO Analysis, Expert IA Advice
Earley & Associates has worked with Fortune 500 companies, global manufacturing giants, and some of the leading online retailers in the world to deliver information architecture (IA) that drives business goals. Our perspective on SEO draws on a unique blend of disciplines and expertise that ensures sustainable findability across the enterprise, both inside and out.
Holistic View of Website Strategy from Earley & Associates
As with all our deliverables, the opportunity to customize the structure of the final audit document is available. Perhaps you would like to have answers for a specific set of questions, or at least more information about a certain topic. These are identified as part of our initial meeting and will be included as part of our final deliverable to you. One thing we promise — working with Earley & Associates will cause you to employ search engine optimization strategies in a fundamentally different way.
