Search Analytics
What Are Your Users Really Looking For?
Search analytics help you understand how users think about search and gives you insight into their behavior. Our search analytics services can help you understand what your users’ search strategies are telling you and how to use that information to satisfy them. Earley & Associates’ search analytics consulting will provide you with actionable information to improve your users’ search experience.
Our techniques include:
- Web metrics analysis
- Search logs analysis
- Click through analysis conversion rates
- User feedback surveys
- Tagging analysis
Inside the enterprise search analytics can be used to target key content, tune taxonomy navigation as optimize search algorithms. On e-commerce websites search analytics can be used to the increase visibility of most wanted products, tune taxonomy navigation, as well as increase the overall time customers spend on your website. Let us help you understand what your users are really looking for.
Website Analysis and SEO
Many companies invest substantially in their websites but fail to develop a long-term strategy for web success. We can help you understand how your site is performing now and plan for its future. Our website analysis will provide you with specific actions you can take to improve your website.
We will review:
- Website performance
- Website technical issues that limit how well it can be indexed by search engines
- Website usability problems that force visitors to leave frustrated
- Website content optimization for search engines
We also develop comprehensive keyword analysis and search engine optimization strategies to ensure that your website is optimized for both organic and pay per click search.