Taxonomy Assessment and SEO Audit

In addition to our full range of strategic information management services, Earley & Associates has added a new series of rapid results consulting packages for 2009. We would like to extend an invitation to you to learn more about these short-term, fixed price service offerings.
 
Description

In this session we will explore:
1. Assessing the quality and effectiveness of taxonomies, and
2. Benchmarking search engine optimization factors
 
These seemingly disparate perspectives actually have a lot in common.

Taxonomies are inward facing - they are used to make information on your site more findable for a self-selected audience.  

SEO work is outward facing - SEO helps a broader audience make their way to your site. 

Ideally the two should work together and be closely aligned. Well constructed taxonomies combined with thoroughly researched and executed SEO techniques make deep content more directly findable and improve conversion rates - whether making a purchase, registering for a newsletter, downloading software, etc.

• Even the best taxonomies need a little spring cleaning. Without periodic assessment, taxonomies become stale, disorganized, and structurally unsound.
• Search engine optimization provides the tools to improve your website's performance, but also gives you the industry trends and best practices for keyword terminology that should be built into your taxonomy for a successful user experience.

Combining SEO with Taxonomy can cost-justify even substantial taxonomy efforts. Many organizations have not fully integrated these perspectives. In this free session we'll explore approaches for evaluating how well taxonomies are functioning and illustrate how tuned taxonomies are synergistic with search engine optimization.

Attendees will learn:

• Techniques and criteria for evaluating navigational taxonomy
• Techniques and criteria for evaluating search engine optimization
• The user experience benefits of adhering to taxonomy and SEO best practices
• Ways to align taxonomy with SEO efforts
• How to attach hard ROI numbers to SEO opportunities and use that ROI to justify taxonomy projects 

When taxonomy and SEO are in alignment, search engines simply become a powerful and potentially limitless navigational construct for your website. Our rapid result services for assessing taxonomies and evaluating SEO against industry best practices give you what you need to be the leader of the pack.