Media Asset Management Metadata Research

Earley & Associates, along with Ad-ID and AMWA, is conducting a research project to determine how the media and entertainment sector (and specifically for advertising and marketing assets) has adopted various tagging and metadata practices in Enterprise Search and Content Management.

Ad-ID chose Earley & Associates as a research partner as they are an established authority in metadata standards, digital asset management and strategic information management (IM). “We believe that focusing on specific business contexts and goals drives the success of information management projects. By taking a holistic approach to our engagements, we synthesize how people, technology, and content relate," says Seth Earley. "This research project will help shape industry standards and policy and accelerate the time to value around metadata management for both vendors and customers.” Learn more about the Media Asset Management Metadata Research Project.

If you are involved in advertising operations management for an advertiser, agency, production vendor, media, research, or other firm that needs to manage and track information for individual media assets, this study is for you.

Take the survey now and receive a free pass to a webcast about Metadata Practices in Media and Communications, as well as a pass to a special webcast where we will review survey results (a $100 value).

Take the Media Asset Management Metadata Maturity Survey

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