Leveraging Industry Standards to Create a Compelling Web Presence

This article, authored by Seth Earley and Jeannine Bartlett, appeared in retailonlineintegration.com on June 29, 2011.

The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development process. Certainly the web is comprised entirely of standards, from HTTP to HTML, web services, transaction processes, linked data processes and new methods of sharing information across shopping channels like MiloRead more...