Information Organization & Access: The Fundamentals of Content Choreography

This two and half day program provides attendees with a basic understanding of key concepts related to organizing content for today’s dynamic websites.  The course integrates content from AIIM’s Information Organization and Access Practitioner Class with a hands-on workshop on taxonomy development.

Seth Earley, founder of Earley & Associates, North America’s premier information architecture, taxonomy, and governance consulting firm, teaches the course.  Seth integrates case studies and lessons-learned on complex commercial engagements into the course, sharing Earley & Associate’s Content Choreography (sm) methodologies.

The program covers critical content including

  • An overview of IOA objectives and approaches
  • Building the business case
  • IOA for enterprise information management
  • Designing taxonomy and metadata solutions
  • Introduction to advanced semantic analysis concepts
  • Best practices on content organization for search
  • Designing the user experience
  • Fundamentals of governance

Course participants will be awarded the AIIM IOA Practitioner (IOAP) designation after passing the online exam. This is an AIIM standard for industry professionalism and knowledge.

Who should attend AIIM’s IOA Practitioner Course?

This course is designed for Business Managers, Business Analysts, IT Managers, Information Managers, as well as solution providers, project managers, and technical staff playing key roles in today’s world of dynamic content management and search.

About the instructor

Seth Earley is founder of Earley & Associates, Inc.  He has been implementing content management, search  and knowledge management projects for over 20 years. Seth has advised numerous global companies on search, content management, taxonomy develop and governance.  He is a popular speaker and workshop leader at conferences throughout North America speaking on website design, content management strategy, taxonomy development and other related topics.

Seth is on the editorial board of  IEEE IT Professional and a regular panellist for the Henry Stuart DAM series. He was 2009 Co-Chair of the Metadata Committee, NDIIPP Education and Outreach for the Academy of Motion Picture Arts and Sciences (AMPAS).  Seth’s articles and columns have appeared widely, including on CMO.COM,,, Fierce Content Management, Retail Merchandizer and Healthcare Executive Insight.





April 23 - 24, 2012


12:30pm to 8:30am CEST


Stockholm, Sweden

Venue Address

United States


CEO & Founder
Earley & Associates