Taxonomy for Personalization

Taxonomy plays a critical role in user experience, but how can it manage content when access and information needs differ across a vast user base? How do you effectively offer information and resources in a meaningful way, through one portal, and to all users? This session will address how to optimize user satisfaction by leveraging taxonomy to catalog users in the same way we use taxonomies to classify knowledge assets. We will discuss how to determine and prioritize differing content needs, push dynamic content based on user profiles, and present a customized information architecture that makes it intuitive for users to target the information that best serves their unique purpose.

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Content Strategist and Taxonomist (Ascentium)