Never before has product information been so critical to digital commerce success. Providing innovative ways to experience products across customer touch points and establishing a world-class product catalog is paramount. To succeed, organizations must establish a strong information architecture and effective end-to-end product information operations — from the Supply Chain to all Customer touch points.
PIM Technology Selection & Deployment
Most PIM initiatives fail because critical requirements or success are not adequately defined. Identify enterprise cross-stakeholder requirements and validate the business case for PIM. Overcome challenges with understanding and rationalizing PIM platform technology alternatives. Gain an understanding of the capabilities and delivery models of the PIM platform provider landscape. Establish a rationalized view of the technology alternative that provides maximum return on investment for the organization. Ensure your organization makes the right PIM platform choice the first time.
Product Taxonomy & Attribute Design
Your product line grows daily, but it is not clear what attributes to design and fill for a well-organized catalog that helps feature product offerings to meet customer experience goals.
Let the organizing principles of a well implemented taxonomy make your product information more readily accessible, easier to locate or re-use, and ultimately, more valuable. Develop a product category taxonomy to align with how prospective buyers need to experience product offerings. Establish robust marketing attribute quality and flexible attribute modeling. Rationalize and design a top-down attribute inheritance model. Ensure related products are clarified. Cleanse and refine attributes where necessary.
Effective product attribution enables organizations to profile preferences, minimize clicks to get to the right products and provide world class site search and SEO. There are no short cuts. Assemble and organize product rich data content that is compelling, rationalized and relevant. Don’t let the discovery of your digital commerce offerings suffer or let interested buyers slip away to explore elsewhere.
Product Data Quality Management
Data remediation within a complex product content ecosystem is a very common challenge. There are almost always greater data quality issues than anticipated. Your product information was created, captured, processed and displayed in disparate technology systems by a wide range of siloed organizations, including suppliers. Inconsistent data and a lack of a cross-organizational vocabulary can cause extensive customer experience challenges.
To realize your digital commerce vision, aggregate, cleanse, enrich, and syndicate product information along the entire business supply chain, including downstream customer touch points. Product data quality management and harmonization are critical to make high-quality information readied for cross channel synchronization.
PIM Operations & Governance
The go-to-market rules have changed. Your customer’s purchase decision journey requires more than print catalogs and hard copy brochures. Meet expectations by providing richer, innovative ways for customers to find and experience your products across a broader set of channels 24x7.
It’s not going to be enough to keep your current product information operations as is. If you don’t build for a digital world by putting in place the roles, policies, procedures, workflows, metrics, standards and controls to manage information consistently across all customer touch points, your digital strategy will falter.
Streamline digital publishing. Speed ‘time-to-web’. Establish cross channel publication from a single authoritative source. Right-size sustainable governance. Engage cross organizational stakeholders to establish an understanding of hand-offs, decision rights and an accountability framework for the information lifecycle. Ensure the effective and efficient use of information in enabling your organization to achieve its goals.