Never before has product information been so critical to a satisfying customer experience. A world-class product catalog with consistent, high quality and refined product information is vital to providing differentiated ways for customers to experience your products across channels.
Digital commerce leaders in retail have shifted from “what products do I sell?” to “how do my customers want to buy from me?” Design your site merchandising with product display taxonomies that reflect product categories, and provide faster navigation to relevant products for well-curated 'ways to shop'.
Design your product information architecture to act on key insights from contextual personalization, social commerce and customer analytics. Be a true market disruptor in retail by designing event-driven shopper journeys that leverage touch points for highly personalized customer experiences.