Retail Solutions
An increasing percentage of retail revenue derives from on-line channels. As a consequence, retailers are expanding their web presence with more offerings, cross-selling capabilities, and information consumers need to make informed buying decisions.
From traditional B2C retail to B2B distributors, whether in-store, online, mobile, catalog-based or eProcurement-oriented, Earley & Associates has helped some of the world’s most recognizable companies go from information-challenged to eBusiness-agile. Our global ecommerce services complement your product merchandising and digital strategy with seamless information architecture solutions.
Representative retail projects include:
- Improving *.com product findability through content organization, search and navigation innovations in order to increase conversions and market-basket size. (Tell me more)
- Cleaning and harmonizing vendor data with internal standards to ensure a consistent consumer experience through web and mobile channels, as well as third-party search engines. (Tell me more)
- Designing and managing implementation of a content management solution architecture across an extensive number of B2B websites, catalogs and procurement .channels to streamline eBusiness processes. (Tell me more)
At the core of all our retail solutions is a unique taxonomy-based approach to product information management, product data quality and dynamic channel publishing through Content Choreographysm.
We work with a variety of technologies to achieve best-practice solutions. Examples include Endeca for search and navigation; Oracle EDQ for data quality management; and Demandware for web-site campaign management.
Earley & Associates’ engagement teams bring our clients a deep knowledge of product information management, product data quality, web content management, digital asset management, faceted search and guided navigation, taxonomy, content authoring, workflow and governance.
Contact us for more information on our Retail Solutions and Services.
(1)
If your customers can’t find it, they can’t buy it.
When a major US big box retailer scored 7th vs. the competition in online findability of their products, they turned to Earley & Associates to restructure their online product categories for better shopping results. We revamped their product groupings, navigation and search dimensions for a more elegant and compelling user experience, clarified terminology, removed editorial brand “drift,” and applied best practices in cross-sell and up-sell relationships to help them a achieve a 1st place ranking on their very next measurement. Our other retail clients have received similar boosts in findability satisfaction – Earley & Associates has analyzed and improved product taxonomies and site search for many large retailers, and our status as an Oracle Endeca services partner ensures that our recommendations are directly applicable to the leading site search platform for retail. (Back)
(2)
Cleansing supplier data is a constant struggle for most retailers, yet product attribute “harmony” is essential for merchandising and comparison shopping.
When one of the largest US consumer retailers ($65B in sales) decided to re-platform its entire online and mobile infrastructure to support new digital strategy, its legacy, manual approach to product data cleansing had to change as well. Earley & Associates was brought in to assess, design and implement new efficiencies in product attribute selection and mix for over 70,000 collections and millions of SKUs. Leveraging MDM capabilities from Oracle, we applied these new vendor information cleansing rules to automatically eliminate product attribute incompatibilities, reduce rejects and manual rework, and ensure downstream online and mobile channels could launch with clean, consistent, sustainable product data quality. (Back)
(3)
Global commerce today requires both agility and efficiency across all channels and customer context touchpoints.
A dominant global manufacturer, retailer and distributor of scientific products and services with an extensive number of B2B websites, catalogs and procurement channels needed to revolutionize its approach to streamline for dynamic eBusiness. We were asked to provide the vision and architectural approach for a new global commerce experience in eight languages for a variety of target audiences. The full solution included end-to-end content management, from supplier data collection to product information management (PIM), web content management (WCM), digital asset management (DAM) and publishing for websites, catalogs and eProcurement. Ultimately, Earley & Associates provided project management office (PMO), operational transformation, information architecture solutions, technology selection and implementation services for this transition to true content choreography. (Back)
