Governance is the glue that holds various content, knowledge and data management initiatives together. It is increasingly necessary as a component of customer experience and marketing automation and integration initiatives. The challenge is that governance is not an exciting topic and it is difficult to get participation and buy in at the correct levels of the organization. How do you retain interest in these kinds of necessary programs? The answer is to tie governance to measurement of program and project progress, success and operations. Once governance is aligned with objectives and clearly defined measurement, the organization will focus the correct level of attention and governance will be successful.
This webinar will cover the challenges associated with data governance and the business impact of poor data quality on digital marketing programs and knowledge management systems. Expert panel members will discuss real-world examples of data governance best practices, how to avoid the common pitfalls and how to put a framework for a successful metrics-driven governance process in place.