Brands and retailers are faced with a dilemma: how can I comply with product attribute standards and still showcase what makes our products and assortment unique? Supply chain trading partners have an imperative to support industry standards such as GS1 GDSN and de facto standards from marketplaces like Amazon. If high quality product data and standards compliance are foundational, just how and where is differentiation possible?
Listen in as guest panelists from GS1 and both sides of the trading partner supply chain discuss the challenges and opportunities in the quest for shoppable brand differentiation.
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