B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital business engagement falls short of their individual consumer experiences. Every player in the B2B ecosystem is now looking for new ways to up their game in customer engagement, in every channel from direct, distributor and the newest marketplace channels. Ranging from the enormous to the niche, the marketplace approach to buying and selling can be a win-win for both sides of the procurement process.
This month our featured guests are Siamak Baharloo and Nicholas Rioux, both of Labviva - a B2B marketplace. Labviva serves the life sciences sector, but their insights and engagement model will be of interest to anyone selling business to business. They'll be joining Jeannine Bartlett, EIS SVP and Chief Digital Strategist in a conversation on issues such as:
- How B2B buyer expectations continue to evolve toward experiences more akin to their B2C experiences
- Marketplaces as a means for B2B sellers to extend their reach to a broader range of potential buyers, and as a way to add marketing muscle beyond internal capabilities
- Challenges and pitfalls of selling in an online marketplace
- The future of business customer engagement – what is next?