Rights Management Taxonomy – A Key to Digital Content Value

Date:

July 14, 2010 - 1:00 - 2:00 EDT

The need to repurpose content through multiple digital channels gives rise to the need to track and manage rights. It’s no longer sufficient to treat content rights as the legal department’s problem or to confine rights information to a spreadsheet or desktop database. At the same time, rights information management is no longer just a back-office overhead process: done right, it’s a way to enable new revenue opportunities through content while minimizing legal risk as well as administrative costs.

In this informative session we will explore the changes in the digital media supply chain and expose the challenges and issues around systematic rights information management. Using parallels from digital asset management, we will offer approaches to building structured rights information and show how they can add increasing value within a fragmented distribution environment. We will also note key industry initiatives illustrating the way leading media companies are approaching the issue.

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Speakers

Gordon Castle

Senior Consultant , Earley & Associates

Gordon Castle is a visionary executive with expertise in business and technology planning, change strategy, and developing ideas that shape the future of the Media & Entertainment industry. He is an accomplished technology strategist with proven experience conceiving, planning, and executing large-scale initiatives that have a direct influence on the success of an organization. He has a proven track record generating ground-breaking ideas and facilitating implementation and training efforts to capitalize on emerging technologies and business opportunities.

Previously, he was the senior technology fellow for production at Turner Broadcasting System, Inc. Before that, Castle was senior vice president of CNN Technology, directing the overall management of technical content projects for CNN. Castle was responsible for the analysis, acquisition and implementation of technology that CNN employs for the gathering, production, and distribution of news. During his tenure at CNN, he led initiatives to move CNN to an integrated digital workflow, built one of the largest digital media archives, and implemented low cost field production and acquisition systems.

As a Senior Consultant, Gordon helps media and entertainment producers, distributors, and solution providers create sustainable value by employing innovative processes that balance business goals, improve operations, and leverage technology. Client engagements often include strategic planning, large project implementation, and acquisition analysis. His insights and capabilities enable clients to transform and grow their businesses through technology.

Castle is the recipient of numerous awards and honors for Media & Entertainment industry accomplishments, including:

Title: Rights Management Taxonomy – A Key to Digital Content Value

Bill Rosenblatt

President , GiantSteps Media Technology Strategie

Bill Rosenblatt is president of GiantSteps Media Technology Strategies (www.giantstepsmts.com), a consulting firm whose clients include content providers and digital media technology companies. Bill bridges the gaps between business and technology in the digital media world. He brings content providers expertise in areas such as digital rights management, content management and distribution, cross-media strategy, and content monetization, and he provides technology vendors with market strategy, business development, and product management services.

Bill is author of the book Digital Rights Management: Business and Technology (John Wiley & Sons, 2001) and white papers including The New Content Monetization Opportunities for Publishers: Best Practices, Strategy and Architecture (2010). Bill is also an author of technical books for the publisher O'Reilly & Associates, and he was a contributor to the book Electronic Publishing Strategies (Pira International, 1997). He is a guest lecturer on digital copyright at leading universities and law schools and publishes the blog Copyright and Technology (www.copyrightandtechnology.com).

Before founding GiantSteps in 2000, Bill was chief technology officer of Fathom, an Internet content and education company backed by Columbia University and other scholarly institutions. He has been a technology and new media executive at McGraw-Hill and Times Mirror Company, and he served as manager of strategic marketing for media and publishing at Sun Microsystems. He was the architect of Moody’s Investors Service’s digital publishing platform in the pre-Internet early 90s.

Title: Rights Management Taxonomy – A Key to Digital Content Value

Rights Management Taxonomy – A Key to Digital Content Value

Speakers

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