Management Buy-In
Cost: $50.00
Date:
January 30, 2008 - 12:00 - 1:00 EST Taxonomy and metadata standards projects can be abstract and difficult to explain. However, unless you are able to clearly convey the value of this work it will be challenging, if not impossible, to get organizational support, resources, and buy-in. How do you get management to understand how taxonomy can improve business processes and help achieve goals of improved productivity as well as provide a foundation for new capabilities that the organization will need down the road? How can the magnitude of the effort be explained while convincing decision makers that the investment in these kinds of projects are core to organizational adaptability and flexibility? How do you explain the role of taxonomy projects in the era of "just get Google"?
Join us to learn how Jeff Auker, Assistant Vice President in the Hartford's Personal Lines Department managed communications and gained support for an enterprise taxonomy initiative at the insurance company. This session is a must hear event for anyone struggling with getting and retaining organizational support for their taxonomy and information architecture programs.
