Insight Session 4: Coping with Metadata Integration

Date:

December 02, 2010 - 1:00 - 2:30 EST

Many IT organizations, despite trying, are failing to effectively manage metadata across marketing and sales applications. Consequently, they are not getting the benefits of information integration. Why is this? What can be done?

For this session we have assembled a group of panelists who can discuss not only the challenges associated with integration but also offer solutions that they have seen to be effective in their experiences. After an introduction by your host and moderator, Seth Earley, each of our panelists will be given the opportunity to speak for 5 minutes about a scenario from their experience. The panelists represent a variety of points of view including content integration, content retrieval, tagging and re-purposing, integrating unstructured content and transactional integration. Following the mini case studies, Seth Earley will lead an interactive discussion with questions from the audience.

Feel free to submit your questions prior to the session directly to Seth Earley at seth@earley.com.

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Speakers

Seth Earley

CEO , Earley & Associates

Seth has been implementing content management and knowledge management projects for over 18 years and has been in the technology field for 25 + years. He is founder of the Boston Knowledge Management Forum and is a Master Trainer for the AIIM Information Organization and Access Course. He is also course co-developer and instructor for SharePoint Information Architecture course taught throughout N America and Europe. He is former adjunct professor at Northeastern University, where he taught graduate courses in Knowledge Management Infrastructure and E Business Strategy. He was 2009 Co-Chair of the Metadata Committee, NDIIPP Education and Outreach for the Academy of Motion Picture Arts and Sciences (AMPAS).

Title: Insight Session 4: Coping with Metadata Integration

Nathan Treloar

VP, Technology for Strategic Markets , RAMP

Nate Treloar is VP of Technology for Strategic Markets at RAMP where he is responsible for expanding RAMP’s industry leading Content Optimization solutions into new markets. Prior to RAMP, Nate was the Principal Search Technology Evangelist in the Microsoft Enterprise Search Group and held responsibility for the group’s technology innovation and evangelism programs.

Nate came to Microsoft through the acquisition of FAST, where he was Senior Vice President of Technology and a member of the leadership team that took FAST from an entry level player to a leader in the enterprise search market. In a career spanning more than two decades, Nate has held key executive positions for search, text mining, publishing, and knowledge management software and solutions. He has advised hundreds of world’s largest companies and government agencies on applications of search and search related technologies.

Title: Insight Session 4: Coping with Metadata Integration

Paul Buta

President , Choiceplex

Paul Buta is president of Choiceplex, delivering comprehensive marketing solutions for financial services, health care and retail companies. Prior to Choiceplex, he was Vice President of business development at Dendrite International, a provider of sales and marketing solutions to the pharmaceutical industry. Previously, he was co-founder of Optas, a software services company supporting relationship marketing in the pharmaceutical industry. He has also held management positions at IMS Health, AC Nielsen, Cognitive Systems and Dun & Bradstreet.

Currently focused on the intersection of social networks and privacy, Paul recently published the book Privacy Panic, helping consumers take charge of their personal privacy. Choiceplex clients seek to reach customers in this new environment, balancing privacy with personal service in a trusted relationship.

Title: Insight Session 4: Coping with Metadata Integration

Toby Conrad

Senior Consultant (Smartlogic) , Smartlogic

Toby Conrad has been a Senior Consultant with Smartlogic for seven years and has advised organisations such as NASA, Bank of America, Royal Bank of Scotland, BNP Paribas, GSK and the University of North Carolina on Enterprise and Semantic Search.

Title: Insight Session 4: Coping with Metadata Integration

Jeannine Bartlett

VP & Chief Solutions Architect , Earley & Associates

Jeannine helps clients gain competitive advantage by successfully leveraging information architecture with a keen understanding of emerging technologies, market dynamics, customer needs, pragmatic implementation approaches and financial viability. She has over 20 years of experience leading research and development, market requirements, user-accessible interface design and corporate strategy at both start-up and public companies, spanning enterprise search and discovery, security and compliance, data-driven marketing, Rich Internet Applications, data warehousing technologies and other products and services.

Jeannine is the architect of Earley & Associates’ SIX Metrics™ Framework for measuring search and taxonomy ecosystem impact on end user search experience, and is based on years of experience designing, developing and implementing search platforms and applications, both structured (relational and non-relational DBMSs and data warehouse platforms) and unstructured (semantic classification, NLP and visualization for Internet and document indexing, search and discovery). Her work with metrics goes back to the early ‘90s as a charter member of the Quality Assurance Institute.

She is also the architect behind Earley & Associates Content Choreography™, a methodology and framework for planning, composing, organizing and publishing content and creative assets for dynamic presentation and search using taxonomy and metadata.

Title: Insight Session 4: Coping with Metadata Integration

Paul Wlodarczyk

Director, Solutions Consulting , Earley & Associates

Paul Wlodarczyk helps clients compete by improving their content lifecycles - business processes and workflows that span the collection, collaboration, authoring, assembly, styling, review, localization, publishing, reuse, management, and search of unstructured content. Paul brings over 25 years’ experience in content lifecycle operations, consulting, and software development, with expertise in the areas of enterprise content management, knowledge management, technical publishing, localization, collaboration, user interface design, learning technologies, and information worker productivity.

Title: Insight Session 4: Coping with Metadata Integration

Insight Session 4: Coping with Metadata Integration

Speakers

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