Session 1: Developing a Dynamic Content Management Strategy

Date:

September 15, 2011 - 1:00 - 2:30 EDT

What is Dynamic Content Management and why should organizations consider it to address their information management needs? Many high functionality web sites, mobile applications, e commerce systems, self service systems and support applications use dynamic content management to one degree or the other. These well curated and carefully designed systems set the bar for usability. What is the next stage for these applications and can lessons learned and refined techniques of these web tools be applied to the day to day needs of an organization? Or is that too expensive and time consuming?

There are many applications for dynamic content. These include single sourcing and component authoring of content where information is maintained in one place and used in many locations. Other examples include linked data (applications that mash up content from various web sites), personalization based on topics of interest and user profiles, structured data combined with unstructured information (financial information from a transaction system with content from a knowledgebase to support interpretation of the data) and others.

Keynote Speaker is Bob Boiko, author of The Content Management Bible.

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Speakers

David Lipsey

Senior Advisor, Digital Strategy , Earley & Associates

David Lipsey is a well-known industry founder and contributor to DAM projects. He has 25 years of experience in the diversified media and entertainment sectors, including newspapers, trade, education and technical publishing, magazines, commercial printing, syndication services, cable, broadcast and studio work. He is widely known as an innovative thought leader and speaker on contemporary content issues.

In his role as Senior Advisor, David joins Earley & Associates to work with the company on its innovative projects, many of which sit at the crossroads of digital asset management, social networking, and maturing the extension of digital "smarts' into to enterprise content and product workflows. David will contribute his industry expertise to the diverse range of Earley & Associates digital media projects.

Title: Session 1: Developing a Dynamic Content Management Strategy

Seth Earley

CEO , Earley & Associates

Seth has been implementing content management and knowledge management projects for over 18 years and has been in the technology field for 25 + years. He is founder of the Boston Knowledge Management Forum and is a Master Trainer for the AIIM Information Organization and Access Course. He is also course co-developer and instructor for SharePoint Information Architecture course taught throughout N America and Europe. He is former adjunct professor at Northeastern University, where he taught graduate courses in Knowledge Management Infrastructure and E Business Strategy. He was 2009 Co-Chair of the Metadata Committee, NDIIPP Education and Outreach for the Academy of Motion Picture Arts and Sciences (AMPAS).

Title: Session 1: Developing a Dynamic Content Management Strategy

Bob Boiko

Senior Advisor, Content Management Strategy , Earley & Associates

Bob Boiko is an expert in Information Strategy, Architecture and Design, Computer Programming, and Systems Architecture and the author of The Content Management Bible. He has many years of experience managing project teams, developing marketing strategies, and implementing training programs. In addition to his consulting work in content strategy and applied taxonomy for Earley & Associates, Bob is the President of Metatorial Services Inc., a consulting firm that provides Information Strategy and Content Management for private, public, and nonprofit companies.Bob’s subject matter expertise covers topics as varied as Linguistics, Biochemistry, Mandarin Chinese, Biology, Physical Oceanography, Aerospace Engineering and Physics.

For over 10 years, Mr. Boiko has presented lectures and conducted workshops in multiple information management subjects such as “Information and Social Media Strategy”, “CM Strategy and Modeling”, “Metadata Primer” and many more. He co-chaired on the board of CM Professionals, a worldwide organization aimed at people who want to learn more about content management from other professionals. http://www.cmprofessionals.org/. Bob is also a faculty member at the University of Utah, teaching in the areas of Information Management, Information Architecture and Taxonomy, Technology, Systems, and Leadership. He sits on the Program and Admissions Comittees for the undergraduate and master’s degrees in Information Science.

Bob received his Master of Science in Human Communication from the University of Utah in Salt Lake City, Utah, and Bachelors of Science in Physics (Cum Laude) and Oceanography (Cum Laude) from California State University Humboldt in Arcata, California. He is currently working towards a PhD in the neural bases of language and cognition.

Title: Session 1: Developing a Dynamic Content Management Strategy

Session 1: Developing a Dynamic Content Management Strategy

Speakers

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