Content Management and Social Media for the Insurance Industry

What is the role of Web 2.0 and Social Media in the insurance industry?  How do these new technologies and approaches for creating content fit in with more structured content processes? 

In this first session  we'll survey the core processes of insurance operations, show what types of content typically supports such processes, and talk about how some of the newer approaches to collaboration and user generated content fit in to the big picture. Learn how Guy Carpenter & Company LLC, the world’s leading risk and reinsurance specialist, utilized social media to increase revenue and improve customer relationships from John Green, Managing Director in Global Marketing & Communications.

We’ll provide tangible examples of how improvements can provide bottom line benefits and how services can be better performed, products can be more accurately priced, and customer experiences can be improved by well designed content management approaches. We’ll discuss types of challenges in each of these areas and approaches for remediation.

Topics include:

• Overview of content intensive processes
• The use of social media in insurance
• How well architected content can improve knowledge flow
• Classes of content technology in support of insurance processes
   

View the next call description: 
Taxonomy & Metadata: State of the Practice