Search as an Application and Using Search Analytics

Search Solutions Call 1
This session will cover the big picture issues and challenges surrounding the findability of information.  

Information has grown more complex, yet users expect simpler access mechanisms.  There are more tools and approaches available and it’s no longer simply a matter of “buying a search engine”.  We will talk about how context and process are essential considerations to search strategy and search applications and why “just getting a good search engine” is an oversimplification of the problem. 

We’ll also take a deeper dive into Search Analytics.  One of the challenges to any business justification is having the data to back up recommendations or develop a course of action. 

Any site with a search engine logs users' search queries. This is real data that's plentiful and inexpensive to acquire, and not necessarily difficult to analyze. Search query data tells you what users really want from your site—in their own words—and how well you're meeting those needs. Lou Rosenfeld will introduce site search analytics, showing how analyzing those queries diagnose and fix major problems with your site's content, metadata, navigation, and search functions.