Optimizing the Information Supply Chain for Competitive Advantage

Date:

April 28, 2011 - 12:00 - 1:00 EDT

4.2

Consumers are demanding more choices to shop for and compare products. Retailers need to manage their information in ways that allow for a flexible, adaptable user experience across channels-- from supplier to shopper. How are retailers addressing these challenges and what are the key factors in improving product findability in this new shopping/selling environment? It is a complex puzzle that requires a diverse array of technology and information experts to solve.

In this session we will discuss:

Current Trends in Retail - The New Dynamics of Shopping
Information Architecture Challenges Faced by Retailers
Data Standards vs. Information Differentiators
Opportunities for Competitive Advantage Online
Information-Driven Retailing - Case Studies

Join us for this informative session and come away with the insights about optimizing information and building competitive advantages that will support a superior customer experience.

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Speakers

Seth Earley

CEO , Earley & Associates

Seth has been implementing content management and knowledge management projects for over 18 years and has been in the technology field for 25 + years. He is founder of the Boston Knowledge Management Forum and is a Master Trainer for the AIIM Information Organization and Access Course. He is also course co-developer and instructor for SharePoint Information Architecture course taught throughout N America and Europe. He is former adjunct professor at Northeastern University, where he taught graduate courses in Knowledge Management Infrastructure and E Business Strategy. He was 2009 Co-Chair of the Metadata Committee, NDIIPP Education and Outreach for the Academy of Motion Picture Arts and Sciences (AMPAS).

Title: Optimizing the Information Supply Chain for Competitive Advantage

Jeannine Bartlett

VP & Chief Solutions Architect , Earley & Associates

Jeannine helps clients gain competitive advantage by successfully leveraging information architecture with a keen understanding of emerging technologies, market dynamics, customer needs, pragmatic implementation approaches and financial viability. She has over 20 years of experience leading research and development, market requirements, user-accessible interface design and corporate strategy at both start-up and public companies, spanning enterprise search and discovery, security and compliance, data-driven marketing, Rich Internet Applications, data warehousing technologies and other products and services.

Jeannine is the architect of Earley & Associates’ SIX Metrics™ Framework for measuring search and taxonomy ecosystem impact on end user search experience, and is based on years of experience designing, developing and implementing search platforms and applications, both structured (relational and non-relational DBMSs and data warehouse platforms) and unstructured (semantic classification, NLP and visualization for Internet and document indexing, search and discovery). Her work with metrics goes back to the early ‘90s as a charter member of the Quality Assurance Institute.

She is also the architect behind Earley & Associates Content Choreography™, a methodology and framework for planning, composing, organizing and publishing content and creative assets for dynamic presentation and search using taxonomy and metadata.

Title: Optimizing the Information Supply Chain for Competitive Advantage

Rennie Walker

Senior Taxonomist , Earley & Associates

Rennie Walker is an expert in Taxonomy and Metadata Schema Design and Development with strong Product Management, Business Analysis, and Enterprise Search skills. He has worked in both large-scale/complex projects and start-up environments, from initial vision/strategy development through testing and business sign-off. Mr. Walker played a key role in the transformation of the business processes of an early-stage media company by introducing an automated semantic processes to replace a manual editorial processes. He has overseen the successful migration of legacy enterprise search applications between two vendor platforms, and has experience with the introduction and bringing to market of a new knowledge management product in the categorization space for an early-stage start-up.

Rennie is certified as a taxonomy developer by both Convera and InXight, and has designed and implemented taxonomies to improve search, content management and front end UX. A significant proportion of his recent work has been in implementing and optimizing enterprise search for corporate portals, with an emphasis on semantics (to improve relevance) and processing of taxonomy/metadata (to improve both relevance and ontologically-based presentations). Rennie is additionally focusing on the business-side implementation of Oracle PDQ to improve product data quality. This work utilizes business analysis, a methodology framework and taxonomy best practices to successfully improve control of structured and unstructured product terminology in Master Data Management implementations.

Title: Optimizing the Information Supply Chain for Competitive Advantage

John Matthew Upton

Senior Taxonomist , Earley & Associates

John Matthew Upton is an information science professional that specializes in defining information architecture to support the end-user. He has experience in a broad range of technical disciplines, including the creation of controlled vocabularies, taxonomy/ontology management, metadata schemas and faceted classification.

John Matthew also has extensive experience as an analyst. He has performed QA regression and comparison testing, completed log analysis of no-results queries and has collaborated with developers to evangelize search strategy across departments. Being involved in all phases of information management, from high-level strategy to the granularity of end-to-end testing, has given John Matthew the tools to understand the holistic impacts of addition, removal or restructure of data.

John Matthew holds a Bachelors of English from the University of Virginia.

Title: Optimizing the Information Supply Chain for Competitive Advantage

Optimizing the Information Supply Chain for Competitive Advantage

Speakers

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