Taxonomy & Content Management Strategy

We’ll consider taxonomy from a holistic perspective of content and content management strategy. What does a content management strategy mean?  Is it the business strategy and how business needs are supported by content? The strategy for developing content, messaging and branding?  Is it the technical strategy for implementing the CMS? Taxonomy, classification and metadata have an important role supporting each of these perspectives.

During this month’s TaxoCoP call, we’ll consider  taxonomy from a holistic perspective of content and content management strategy.  We’ll hear from Lynn Leitte of  Avenue A/Razorfish and Seth Earley of Earley & Associates.

Seth Earley, President of Earley & Associates, Inc will present on Content Management Strategy- Alignment with Business Goals
 
Strategy is an ambiguous term.  What does a content management strategy mean?  Is it the business strategy and how business needs are supported by content? The strategy for developing content, messaging and branding?  Is it the technical strategy for implementing the CMS?  The strategy for selecting a tool?  Strategy for migrating and tagging content?  Change management/educational/adoption strategy?  Globalization strategy? And so on.  Taxonomy, classification and metadata have an important role supporting each of these perspectives.
 
In this session, we’ll define each of these strategic areas and map the role of taxonomy development and related deliverables.
  
Then, Lynn Leitte, a Senior Content Strategist from Avenue A/Razorfish will present on Content Strategy: Casting a Wide Net
 
Content Strategy comprises the planning, designing, creating, and sourcing of content, and promoting of best practices for the managing of content and content governance processes.  In the agency environment, Content Strategy supports user experience by evaluation of what content has value to the user and supports the users goals.  It also outlines ways to use content to achieve business goals, communicate strategic messaging, facilitate transactions, and sustain branded experiences in balance with user goals.  

This will be a non-technical presentation.

• Content strategy goes beyond copywriting and publishing
• Mainlining balance between vision and execution
• Nomenclature, labeling, metadata, and classification as part of the content strategy