Taxonomy & Master Data Management

Date:

July 21, 2011 - 1:00 - 2:00 EDT

Taxonomy and metadata management are critical to ensuring enterprise data quality. Robust data quality is a prerequisite for creating trusted and optimized data applications, both for internal tasks (such as business intelligence) and customer-facing applications (such as e-commerce websites). In this session, we look at approaches for cleansing, harmonizing and creating data structures for data that is below required quality thresholds. This webinar uses as an example product data quality, but has broad applicability to master data management (MDM) in general.

Seth Earley provides an industry perspective focusing on the business need for taxonomy and metadata management to MDM.

Rennie Walker discusses a recent large-scale product data quality project for a major retailer. This segment of the webinar offers insights into methodology, approaches to project design, governance and lessons learned. In addition, Rennie addresses the capabilities and functionalities of data quality tools, using Oracle's PDQ (Product Data Quality) suite as an example.

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Speakers

Seth Earley

CEO , Earley & Associates

Seth has been implementing content management and knowledge management projects for over 18 years and has been in the technology field for 25 + years. He is founder of the Boston Knowledge Management Forum and is a Master Trainer for the AIIM Information Organization and Access Course. He is also course co-developer and instructor for SharePoint Information Architecture course taught throughout N America and Europe. He is former adjunct professor at Northeastern University, where he taught graduate courses in Knowledge Management Infrastructure and E Business Strategy. He was 2009 Co-Chair of the Metadata Committee, NDIIPP Education and Outreach for the Academy of Motion Picture Arts and Sciences (AMPAS).

Title: Taxonomy & Master Data Management

Rennie Walker

Senior Taxonomist , Earley & Associates

Rennie Walker is an expert in Taxonomy and Metadata Schema Design and Development with strong Product Management, Business Analysis, and Enterprise Search skills. He has worked in both large-scale/complex projects and start-up environments, from initial vision/strategy development through testing and business sign-off. Mr. Walker played a key role in the transformation of the business processes of an early-stage media company by introducing an automated semantic processes to replace a manual editorial processes. He has overseen the successful migration of legacy enterprise search applications between two vendor platforms, and has experience with the introduction and bringing to market of a new knowledge management product in the categorization space for an early-stage start-up.

Rennie is certified as a taxonomy developer by both Convera and InXight, and has designed and implemented taxonomies to improve search, content management and front end UX. A significant proportion of his recent work has been in implementing and optimizing enterprise search for corporate portals, with an emphasis on semantics (to improve relevance) and processing of taxonomy/metadata (to improve both relevance and ontologically-based presentations). Rennie is additionally focusing on the business-side implementation of Oracle PDQ to improve product data quality. This work utilizes business analysis, a methodology framework and taxonomy best practices to successfully improve control of structured and unstructured product terminology in Master Data Management implementations.

Title: Taxonomy & Master Data Management

Taxonomy & Master Data Management

Speakers

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