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Metrics and ROI

Conducting a Search Audit
August 05, 2009

An enterprise search audit will determine where you need to specifically improve search processes.  Based on actual user behavior and system results, a search audit will provide hard data for a baseline evaluation of search effectiveness.  We’ll discuss types of search audits, approaches for gathering data and ways a search audit can pinpoint the needs for improvement  in system tuning, metadata and content management processes.

Jeannine Bartlett
, Avi Rappoport

Cost: $50.00
Proving Taxonomy ROI Roundtable
February 06, 2008

So you've spent time and money developing a taxonomy; was it all worth it? How do we develop metrics and correlate taxonomy performance with realized benefits? This session opens the lines to our audience of practitioners for a roundtable session featuring questions and further discussion from attendees.

Seth Earley

Cost: $50.00
Management Buy-In
January 30, 2008

How do you explain the value of taxonomy projects in the era of "just get Google"? Taxonomy and metadata standards projects can be abstract and difficult to explain. However, unless you are able to clearly convey the value of this work it will be challenging, if not impossible, to obtain organizational support and resources. This session is a must for anyone struggling with gaining buy-in for their taxonomy and information architecture programs.

Jeff Auker
, Seth Earley

Cost: $50.00
Search Analytics Case Studies
September 03, 2008

This presentation will describe two methods developed for quantitatively measuring the quality of a website's search engine results using data readily available in search logs. It also takes a look at the reports you should be monitoring, and what each of them can tell you about your customer, your web site, and your company.

John Ferrara
, Miles Kehoe

Cost: $50.00
Metrics & Measurement
April 26, 2006

How do we measure the value of a taxonomy? Taxonomies are often far removed from actual business processes, and if we measure an "indicator", it's difficult to link the result directly to the taxonomy. With case studies and real world examples, this session will cover a variety of qualitative and quantitative methods to evaluate the success and appropriateness of your taxonomy.

Lynn Boyden
, Seth Earley
, Christine Connors
, Ron Daniel

Cost: $50.00