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SEO

Taxonomy Evaluation Considerations
October 07, 2009

Taxonomies evolve over time and without periodic evaluation can become stale, disorganized, and structurally unsound. Bad navigation leads to bad user experiences. Your website taxonomy can also impact search engine rankings, but how do you balance SEO needs with good navigation? In this session we will discuss the value of evaluating taxonomy for improving user experience and SEO, including best practices, emerging methods, and success metrics.

Michael Shulha
, Joseph Busch

Cost: $50.00
SEO and Taxonomy
August 06, 2008

Both taxonomy and SEO are about semantics, keywords, terminology and metadata and about deriving intent from ambiguity.  Many organizations are doing work to understand how users think about internal and external content from a taxonomy, metadata and content management perspective.  Other groups are engaging agencies and SEO specialists in improving organic search rankings.  However, SEO and taxonomy are not always considered from a holistic perspective.

Josh Pike
, Jeff Carr

Cost: $50.00