Taxonomy

August 31, 2005

Seth Earley kicks off the presentation with a discussion on the value of metadata, including the nuances of structural metadata used in information architecture and semantic metadata used to disambiguate meaning in semantic relationships. Also hear from Todd Stephens on integrating consumer taxonomies for classifying assets and Danette McGillivray, who introduces a framework for managing complex information environments in the enterprise.

Seth Earley
, Dr. Todd Stephens
, Danette McGilvray

Cost: $50.00
September 26, 2007

What if we let users drive the taxonomy? There is a lot of dialogue and research being conducted on folksonomies - also known as social tagging. Is it effective? How can we use folksonomy in the corporate environment? This session covers recent research analyzing the practice of user tagging and discusses a project at MITRE launched to assess the the value and utility of social bookmarking on a corporate intranet.

Laurie Damianos
, Emma Tonkin
, Seth Earley

Cost: $50.00
May 30, 2007

In our global business environment, it often isn't enough to derive a taxonomy in English. Frequently, international businesses and websites now need multilingual taxonomies, or local language variations. This session will discuss strategies, solutions, and describe case studies about how to manage multi-lingual taxonomies.

Denise Bedford
, Marti Heyman
, Seth Earley

Cost: $50.00
January 31, 2007

Whether you like it or not, you won't be deriving your taxonomies in a vacuum. During the development process, you often have to collaborate and integrate with related projects in the enterprise, such as web design, search engine optimization, e-commerce, and enterprise architecture. So how do you keep in alignment with all these other workstreams and keep your project on plan? Our speakers in this session will cover strategies to help you achieve a smooth integration.

Margaret Hanley
, Ron Daniel
, Seth Earley

Cost: $50.00
December 01, 2006

User Experience design is often thought of as distinct or different from taxonomy design. What are good IA practices and how do they influence taxonomy design? In this session you'll hear from three experienced IA's who will share specific examples from their organizations and consulting projects that will illustrate principles that you can apply in your taxonomy projects. 

Andrew Gent
, Bob Goodman
, Joe Lamantia
, Seth Earley

Cost: $50.00
October 25, 2005

This session reviews research by Taxonomy Strategies and Earley & Associates, Inc that explores current and planned taxonomy practices at various types of organizations. We will address a number of findings, including common search practices and organizational polices around metadata, taxonomy development, and standards.

Seth Earley
, Ron Daniel

Cost: $50.00
February 03, 2010

The advent of social media has organizations rushing to embrace this exciting area. However, without an effective taxonomy in place to control emerging changes in content deployment, implementation can be difficult to manage.

Mike Axelrod
, Chris Thorne

Cost: $50.00
October 07, 2009

Taxonomies evolve over time and without periodic evaluation can become stale, disorganized, and structurally unsound. Bad navigation leads to bad user experiences. Your website taxonomy can also impact search engine rankings, but how do you balance SEO needs with good navigation? In this session we will discuss the value of evaluating taxonomy for improving user experience and SEO, including best practices, emerging methods, and success metrics.

Michael Shulha
, Joseph Busch

Cost: $50.00
March 03, 2010

Learn how to bring together multiple existing taxonomies for unified use. Most organizations today have multiple repositories in place; a single system environment is increasingly rare. As a result, more taxonomies are being created, but these vocabularies need to be combined or merged, whether to create a unified enterprise taxonomy from those of separate departments, to bring together taxonomies resulting from acquisitions of companies or product lines, or to reconcile folksonomies with taxonomies. This session looks at three key ways that taxonomies may be combined for different purposes: integrating, merging, or mapping.

Heather Hedden
, Seth Maislin

Cost: $50.00
June 03, 2009

All aspects of portal development can benefit from taxonomy principles. Portals are used to organize, distribute and facilitate connections to information or people within an organization. This session will describe the concept, approach and tools required to apply taxonomy dynamically to create portal applications that meet user requirements. 

Michael Shulha
, Giovanni Piazza

Cost: $50.00
February 04, 2009

In this session we’ll review practices around developing taxonomies as they are specifically applied to faceted search.  We’ll discuss do’s and don’ts and show you how to get more from faceted search and create an intuitive user interface that will improve usability and result in increased conversions.

Austin Govella
, Rich Tomlinson

Cost: $50.00
January 07, 2009

SharePoint can leverage taxonomies in a number of ways – through column definitions and content types, through physical organizations of libraries and through logical classification of collections.  In this session, we’ll explore the ramifications of several design decisions and how to maintain consistent classifications in your SharePoint repositories.  You’ll see examples of wireframes for MOSS 2007 and where taxonomies are surfaced to enhance content findability.  We’ll also discuss some of the challenges and limitations of SharePoint search and how to address these in your deployments. 

Jeff Carr
, Ralph Poole

Cost: $50.00
November 05, 2008

This presentation will explore how combining a search integration framework with a unified approach to taxonomy management can create an enterprise search platform that delivers highly relevant search results in a conversational user experience. 

Seth Brewer

Cost: $50.00
August 06, 2008

Both taxonomy and SEO are about semantics, keywords, terminology and metadata and about deriving intent from ambiguity.  Many organizations are doing work to understand how users think about internal and external content from a taxonomy, metadata and content management perspective.  Other groups are engaging agencies and SEO specialists in improving organic search rankings.  However, SEO and taxonomy are not always considered from a holistic perspective.

Josh Pike
, Jeff Carr

Cost: $50.00
May 07, 2008

This presentation will discuss how to improve user experience through demonstrating the power of taxonomy in e-commerce to the organization. The value of taxonomy is not often understood by decision-makers; this is problematic given that e-commerce websites are simply online catalogs that users must navigate to select products and boost conversion rates. The session will also provide examples of recent e-commerce website redesigns and five tips for overcoming organizational obstacles.

Dave Cooksey

Cost: $50.00
April 02, 2008

This session will cover the different set of deliverables produced in getting a taxonomy project started and how Mike Gardner worked with the repository teams to define their requirements for metadata and the types of documentation he used to do this. Also hear from Rachel Lovinger on how to represent metadata for better project communication.

Mike Gardner
, Rachel Lovinger

Cost: $50.00
February 06, 2008

So you've spent time and money developing a taxonomy; was it all worth it? How do we develop metrics and correlate taxonomy performance with realized benefits? This session opens the lines to our audience of practitioners for a roundtable session featuring questions and further discussion from attendees.

Seth Earley

Cost: $50.00
January 30, 2008

How do you explain the value of taxonomy projects in the era of "just get Google"? Taxonomy and metadata standards projects can be abstract and difficult to explain. However, unless you are able to clearly convey the value of this work it will be challenging, if not impossible, to obtain organizational support and resources. This session is a must for anyone struggling with gaining buy-in for their taxonomy and information architecture programs.

Jeff Auker
, Seth Earley

Cost: $50.00
June 02, 2010

What is a good taxonomy? It’s more than a clever organization of concepts and terms. A good taxonomy must make sense from a user-interface and usability perspective. This month, our speakers will drill into key user-centric factors for creating high-impact taxonomies.

John’s focus is on how our cognitive styles and temperaments radically influence the gathering and processing of information. This has implications for taxonomy and search, often in ways that are glossed over as "noise", "outliers", or "too complex to account for". Paying attention to these factors can provide the special sauce necessary for users to get value from taxonomy.

Bob will map out best practices based on real-world case studies from his large-scale search and online community projects. Representative practices include how to integrate content-consumption with content-sharing, how to invite users to take action, and how to build on user-generated rankings. Taken together, these practices keep content dynamic and engaging.

Taxonomy plays a variety of roles in today's information environments – enabling records management, search optimization, personalization and social media among other initiatives. While the role of taxonomy continues to expand, it has always been a key enabler of good navigation and UI. Good navigation is critical for getting users to the content they need.

John Quarto-vonTivadar
, Bob Goodman

Cost: $50.00
January 06, 2010

Taxonomy plays a critical role in user experience, but how can it manage content when access and information needs differ across a vast user base? How do you effectively offer information and resources in a meaningful way, through one portal, and to all users? This session will address how to optimize user satisfaction by leveraging taxonomy to catalog users in the same way we use taxonomies to classify knowledge assets. We will discuss how to determine and prioritize differing content needs, push dynamic content based on user profiles, and present a customized information architecture that makes it intuitive for users to target the information that best serves their unique purpose.


Mike Doane

Cost: $50.00
April 07, 2010

Organizations today struggle with unifying their enterprise information systems with business processes so that classifications can evolve to meet changing needs, yet remain in context of one another. In most cases, enterprise taxonomy initiatives derive from pain points in search and retrieval, but taxonomy has a much larger role to play in a variety of processes, such as business intelligence, customer relationship management, and master data management. Join us to hear Leslie Owens of Forrester discuss emerging trends in the role of taxonomy in the enterprise, and how information professionals can better leverage the taxonomy message to steer EA strategy toward achieving business objectives.

Leslie Owens

Cost: $50.00

This session will address successfully leveraging taxonomies for integration in content management systems (CMS). We begin with an overview of the major challenges in improving CMS information architecture and move through the key factors in effectively optimizing enterprise content management with taxonomy, including technology options and examples of real world corporate and healthcare taxonomies.

September 27, 2006

Building applications and systems to support customer processes - either self service or call center support - requires an understanding of your customer's 'intent' as well as their mental model. Terminology has to be intuitive and self evident in the case of self-service, or needs to lead the service rep down the correct path in the case of call center support.

Greg Reid
, Glenn Bair
, Seth Earley

Cost: $50.00
October 08, 2008

We’ll consider taxonomy from a holistic perspective of content and content management strategy. What does a content management strategy mean?  Is it the business strategy and how business needs are supported by content? The strategy for developing content, messaging and branding?  Is it the technical strategy for implementing the CMS? Taxonomy, classification and metadata have an important role supporting each of these perspectives.

Lynn Leitte
, Seth Earley

Cost: $50.00
August 29, 2007

This session will explore the role of facets in organizing and accessing content. We’ll start with an overview of faceted search and then hear from Peter Bell, one of the founders of Endeca, a faceted search company, about new developments in the field that allow a combination of unstructured and structured tagging and classification.

4.33
Seth Earley
, Pete Bell

Cost: $50.00
February 02, 2011

Maybe you think there just isn’t enough time to do usability testing during software design and development. We will show you some easy, cost effective ways to help ensure your designs are more user friendly. These techniques can be integrated early and often without  slowing down your development process.

Our next monthly webinar will explain these techniques and how you can put them into action:

  • Using Personas for Design
  • Rough & ready prototyping
  • Leveraging Cognitive Walkthroughs
    • What they are
    • When to use them
    • Who to involve
    • How to conduct
    • What to do with your findings
  • Advantages & Potential ROI

We’ll discuss how usability plays a role throughout the design/development process, and provide you with new tools to take back to your organization.

 

Don’t miss this opportunity to help your organization deliver more usable products!

3.71
Seth Maislin
, Alice Clark
, Peter Eckert
March 18, 2011

Join us for this one hour overview of the AIIM IOA Master certificate program.  During this session Gary Kahn, Client Services Partner for Earley & Associates, discusses the program and answers some of the most frequently asked questions, such as:

  • What types of companies benefit most from sending trainees to this course?
  • What topics does the AIIM IOA course cover?
  • Who should attend?
  • What is so unique about the course that Earley & Associates offers?
  • What is the difference between the 2 day courses and the 4 day course?
  • What is the class experience like?

After a brief presention, Gary will take your questions. 

If you have a stake in the success of the information access initiatives in your organization you owe it to yourself to learn more about how this program can help develop the skills needed to move your projects to the next level.

Gary S. Kahn
May 04, 2011

In this session, Dr Christian Reich provides an overview of how the management of data in the Healthcare industry has evolved over the years from billing and administrative applications to patient tracking, medical records and laboratory data applications.  Throughout this process there have been numerous barriers to adoption and integration of information management applications – from incentives and business models to challenges around poor user interfaces, entrenched practices and processes, competing standards and lack of defined infrastructure.  The industry is driven by higher costs – the greater the costs, the greater the revenue and higher corresponding profits for all parties – from insurance companies (higher premiums and payouts) to providers (higher top line revenue).

With the current models and drivers, we are on a path to health care costs becoming up to 35% of gross domestic product by 2050.  This means that one third of the entire economy will be healthcare related.  This is clearly unsustainable.  There are high expectations that information technology will solve many of the problems around the cost of healthcare.  However, numerous obstacles to adoption exist. 

We’ll discuss various programs that are addressing challenges including:

  • Stimulus funds devoted to EHR adoption
  • Office of The National Coordinator for Healthcare IT
  • Interoperability standards programs
  • National Health Information Network
  • The Healthcare Information Technology Standards Panel

The session will explore the need for consistent terminology and data to support efforts to improve quality, support evidence based medicine, improve clinical trials data and to realize the future promise of personalized medicine. 

3.57
Christian Reich
, Seth Maislin
March 02, 2011

Each quarter we take a little time to go over the basics.  What is a taxonomy, how does it help and how can you develop one?   Our next monthly taxonomy webinar will go through a high level review of the basics of taxonomy definition and development:

  • Taxonomy definition
  • Taxonomy applications
  • User requirements
  • The role of use cases
  • Creating a domain model
  • Vocabulary development
  • Maintenance processes
  • Governance Framework

We’ll discuss the role of taxonomies in master data management, information architecture and search integration. 

Be sure to join us for this informative overview of taxonomy principles.  Bring your colleagues and managers.  They’ll walk away with a better understanding of how the organization can begin the taxonomy process.

4.33
Seth Maislin

Cost: $50.00
November 03, 2010

We‘ve been delivering taxonomy presentations and workshops over the past 15 years and sometimes forget to go over the basics.  What is a taxonomy, how does it help and how can you develop one?   Our next monthly taxonomy webinar will go through a high level review of the basics of taxonomy definition and development:

  • Taxonomy definition
  • Taxonomy applications
  • User requirements
  • The role of use cases
  • Creating a domain model
  • Vocabulary development
  • Maintenance processes
  • Governance Framework

We’ll discuss the role of taxonomies in master data management, information architecture and search integration. 

Be sure to join us for this informative overview of taxonomy principles.  Bring your colleagues and managers.  They’ll walk away with a better understanding of how the organization can begin the taxonomy process.

4.24
Seth Maislin

Cost: $50.00
May 18, 2011

In session 2 (learn more about session 1) we will look at the actual data and data standards that are impacted by electronic health records, and digitization of healthcare.  These include administrative, demographic, clinical, and order data.  There are numerous standards that attempt to describe various aspects of claims, coverage, costs, delivery, diagnoses, treatments and outcomes.  Each of these classification structures and vocabularies plays a critical role in optimizing healthcare delivery, improving patient safety, understanding efficacy of treatments, improving quality of care and controlling overall costs.  However, these languages and vocabularies have evolved over time to meet needs that were not originally considered and have been expanded by different groups for different purposes.  The result is a “Babylonian confusion of languages” that make it difficult to achieve many of these goals.

We’ll discuss the role of these taxonomies and information science approaches in addressing:

  • Clinical trial automation
  • Post marketing drug surveillance
  • Benefit-Risk analysis
  • Comparative effectiveness of treatments

The session will summarize how diagnostic codes of ICD-9, MedDRA and SNOWMED compare in terms of coverage, semantic precision, concept independence and semantic breadth and how organizations need to adapt and map classification structures in order to address their challenges.

Christian Reich
, Seth Maislin
July 13, 2011

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result of ensuring that business processes, workflows, and communications between business groups move freely. The structure and integration created by the implementation of taxonomy are the building blocks for improving efficiency and collaboration. Taxonomy provides the organizational concepts and content categorization that set a business’s pace for information organization, access, findability, and reuse. These improvements lead to reduced costs for delivering services, developing products and conducting operations.

How can taxonomy impact the bottom line of your organization? What are the advantages of taxonomy vs. technology solutions for improving knowledge flow? Join Earley & Associates CEO, Seth Earley, for a sixty-minute rundown of the theory, practice and business benefits of taxonomy. You’ll come away with 5 best practices, drawn from real world experience in a wide variety of industries, to boost your bottom line and beat the competition through taxonomy design and semantic integration. And bring your manager - taxonomy design and integration projects are among the most cost effective and unobtrusive ways you can boost your bottom line while beating the competition.

Seth Earley
July 21, 2011

Taxonomy and metadata management are critical to ensuring enterprise data quality.  Robust data quality is a prerequisite for creating trusted and optimized data applications, both for internal tasks (such as business intelligence) and customer-facing applications (such as e-commerce websites).  In this session, we look at approaches for cleansing, harmonizing and creating data structures for data that is below required quality thresholds.  This webinar uses as an example product data quality, but has broad applicability to master data management (MDM) in general.

Seth Earley provides an industry perspective focusing on the business need for taxonomy and metadata management to MDM.

Rennie Walker discusses a recent large-scale product data quality project for a major retailer.  This segment of the webinar offers insights into methodology, approaches to project design, governance and lessons learned.  In addition, Rennie addresses the capabilities and functionalities of data quality tools, using Oracle's PDQ (Product Data Quality) suite as an example.

Seth Earley
, Rennie Walker
August 03, 2011

This is a follow up session to the call with Nicolette Lodico which took place on April 6. Listen to the recording of Part 1.  In the April 6 session Ms. Lodico outlined the unique information architecture challenges that the Foundation faced during its migration to SharePoint.  There was not time to get into  much detail about the result.  So, in this session,Dalia Levine, Enterprise Information Architect, Information Management at Ford Foundation talks specifically how they resolved the problems in order to create the system they have today.

Here are a few details about what we plan to cover:

  • Search UI Screen shots – sample searches with related terms
  • Use of facets – screen shot of facets in semaphore compared with facets on intranet
  • Use of content types
  • Interesting auto categorization stories
  • Lessons learned and Next steps

Should be a great session.

Ford Foundation is one of the world's largest philanthropic organizations.   Each year the Foundation receives about 44,000 grant proposals and since its inception has distributed about $16 Billion in grants world wide.

The recording for this session includes answers to questions that came through the chat log but did not get answered in the live session.

Seth Earley
, Nicolette Lodico
, Dalia Levine
April 06, 2011

Ford Foundation is one of the world's largest philanthropic organizations.   Each year the Foundation receives about 44,000 grant proposals and since its inception has distributed about $16 Billion in grants world wide.  Our guest speaker this month is Nicki Lodico, Manager of Information Management at Ford Foundation.  In this session Ms. Lodico discusses the challenges that the FF faced and the tools and techniques that were used to create a system in SharePoint that works well to support the organization's goals. 

Session agenda:

  • The Problem – Information Management Challenges
  • Developing an Information Management Strategy
    • Steps to the process
    • Example IM Lifecycles
    • Findings and Recommendations
  • Project approach
  • Taxonomy, metadata and IA for SharePoint

Although many of the challenges that the FF encountered were SharePoint specific this insightful case study provides a detailed look at the process of developing and implementing a content strategy.

4.09
Seth Earley
, Nicolette Lodico
December 15, 2011

>>View a recording of this session<<

SharePoint 2010 offers tremendous capabilities for improving information access; however, a well-thought out information architecture is key to user acceptance.

In this webinar, Seth Earley provides an overview of "information architecture" concepts and their importance to SharePoint projects. You will also learn about the skills and tools needed to be successful; as well as about available training for developing information architecture skills.

Seth is joined by Steve Pogrebivsky, CEO and co-founder of MetaVis. Steve will provide his perspective on how tools like the MetaVis Architect help information architects rapidly configure SharePoint sites.

Learn more about the course including upcoming dates and cities.

Seth Earley
, Steve Pogrebivsky
February 28, 2007

Designing and implementing a practical and effective taxonomy always starts with a practical and effective set of project requirements. Whether you're developing or implementing a taxonomy, using in-house talent, or creating a vendor/consultant request for proposal (RFP), you need to clearly scope the project and identify the application framework. When you get the ball rolling with a set of well-defined goals and requirements, you'll be more likely to end up with a result that meets your expectations. In this session, our speakers will offer practical insights into the requirements development process. 

Jie-Hong Morrison
, Harry Ringwood
, Seth Earley

Cost: $50.00
October 25, 2006

Bringing a taxonomy to life is not an easy job. Operationalization often requires juggling multiple perspectives, such as those of designers, content publishers, application developers, not to mention consumers. These groups all have different views on what taxonomy is, how it should be applied, managed, and integrated. So, knowing this, how do you roll your taxonomy to the enterprise? This session will present taxonomy operationalization strategies that take into account this multiplicity of views.

Seth Earley

Cost: $50.00
March 28, 2007

Hear how taxonomy projects are essential to knowledge management initiatives, and learn how to apply thesaurus structures to improve the findability of explicit knowledge, and the ability to locate and leverage tacit expertise.

Speakers will focus on the need to define context and process, and how to apply taxonomies to effectively support KM.

Jayne Dutra
, Giovanni Piazza
, Seth Earley

Cost: $50.00
February 01, 2012

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result of ensuring that business processes, workflows, and communications between business groups move freely. The structure and integration created by the implementation of taxonomy are the building blocks for improving efficiency and collaboration. Taxonomy provides the organizational concepts and content categorization that set a business’s pace for information organization, access, findability, and reuse. These improvements lead to reduced costs for delivering services, developing products and conducting operations.

How can taxonomy impact the bottom line of your organization? What are the advantages of taxonomy vs. technology solutions for improving knowledge flow? Join us for a sixty-minute rundown of the theory, practice and business benefits of taxonomy. You’ll come away with 5 best practices, drawn from real world experience in a wide variety of industries, to boost your bottom line and beat the competition through taxonomy design and semantic integration. And bring your manager - taxonomy design and integration projects are among the most cost effective and unobtrusive ways you can boost your bottom line while beating the competition.

>>View Webinar Recording<<

4.36
Seth Maislin
March 07, 2012

>>View Webinar Recording <<

Many organizations initiate taxonomy projects when facing navigation issues on their websites, but taxonomy doesn’t equal navigation. Taxonomies can be informative in designing better navigation, but it’s only part of the story. And while navigation requirements can inform taxonomy, they shouldn’t determine taxonomy organization.

In this instructive webinar, we unwind the complex relation between taxonomy and navigation using real-world examples. We’ll explore:

  • the relation between taxonomy and faceted navigation,
  • the handling of polyhierarchies,
  • when card sorts and navigation tests can validate taxonomy, and
  • using facets to create creative and unique navigational entry points to your content.

Join us for a sixty-minute deep dive into the overlap between taxonomy and UI design. You’ll come away with a deeper understanding of this core issue for taxonomists and information architects.

4.39
Seth Maislin
April 28, 2011

Consumers are demanding more choices to shop for and compare products.  Retailers need to manage their information in ways that allow for a flexible, adaptable user experience across channels-- from supplier to shopper.  How are retailers addressing these challenges and what are the key factors in improving product findability in this new shopping/selling environment? It is a complex puzzle that requires a diverse array of technology and information experts to solve. 

In this session we will discuss:

  • Current Trends in Retail - The New Dynamics of Shopping
  • Information Architecture Challenges Faced by Retailers
  • Data Standards vs. Information Differentiators
  • Opportunities for Competitive Advantage Online
  • Information-Driven Retailing - Case Studies

Join us for this informative session and come away with the insights about optimizing information and building competitive advantages that will support a superior customer experience.

4.2
Seth Earley
, Jeannine Bartlett
, Rennie Walker
, John Matthew Upton
May 09, 2012

>>View a recording of this webinar.<<

This webinar addresses an interesting aspect of search for medical information. While we generally seek solutions that make information more findable, with medical information, there are often reasons for not exposing content. In this session, we explore some of the ways in which taxonomy and metadata can be leveraged to address these twin concerns.

Seth Earley
, Jeannine Bartlett