Alex Murray, Digital Director at Lidl UK
Digital Director
Lidl UK

Alex has spent nearly 20 years working within online retail, most of those in online wine and grocery. He is particularly interested in new technologies and understanding the underlying consumer behaviours that demand them.

He joined Lidl in 2016 as Digital Director with responsibility for innovation and digital transformation. He lives in south-west London with his wife, three children and a modest wine cellar.