Principal Analyst

Bruce Daley is a principal analyst contributing to Tractica’s Automation & Robotics practice, with a focus on artificial intelligence and machine learning for enterprise applications.  Daley is based in Denver and has extensive experience as an industry analyst, writer, and publisher focused on the global IT market.

Prior to his work with Tractica, Daley was vice president and principal analyst with Constellation Research, where his coverage areas included business research themes related to customer relationship management, mobility, and infrastructure.  He was previously founder of Great Divide, co-founder of Rabbit Ears Capital Advisors, founder of Test Common Inc., founder of the Enterprise Software Summit, and founder of The Siebel Observer, the largest publication devoted to Siebel Systems.  Daley’s background also includes consulting and management roles at Oracle and Bain & Company.

Daley has been widely quoted as an industry expert in major publications including The Wall Street Journal, The New York Times, The Financial Times, The International Herald Tribune, IEEE Spectrum, The San Jose Mercury News, and many more.  He is also the author of a soon-to-be-published book on data storage, Where Knowledge is Power, Data is Wealth.  Daley holds a BA from Tufts University.