David Bonk has spent the last 11 years his career focused on evolving strategies specific to product content. He has experience across multiple PIM platforms, and has leveraged PIM content across many channels and applications, including ecommerce sites, print, MDM, and customer syndication. Much of his effort throughout the years has been focused on the development of new processes and governance across teams, systems and data sets, and says that he is a believer in the potential for organizational change and ROI through one product content “source of truth”.
David was hired as Senior Product Information Management Analyst at Graco to lead the manufacturer’s PIM strategy in preparation of a website redesign. Prior to that, David served as Director of Product Marketing at Fastenal, an industrial distribution company in Minnesota, where he spent 9 years leading product content teams and initiatives.