Jennie Yates is the Manager of eCommerce Catalog and Content responsible for the eCommerce product content team at WESCO. Through various eCommerce positions, she has worked to develop best practices for both product and categorization management. Her first experience with eCommerce management was in 2001, working to develop product content into an online format. Since then, she has moved into managing global initiatives of data migration, specializing in PIM/CMS technology, and directing eCommerce content strategy. She was brought into WESCO specifically because of her ability to lead and implement an enterprise-wide product content strategy, data architecture modeling and PIM implementation. She has expertise in project management, Agile methodology, eCommerce, global product information management, cross-functional team leadership, and data standardization and normalization.