Josh Bernoff
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Josh Bernoff is the bestselling author of six books including Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it “a Strunk and White for the modern knowledge worker.”

He blogs every weekday at, publishing commentary on writing, business books, influence, politics, health care, technology, and business strategy. His blog has attracted more than 2.5 million views in its first three years.

His previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). His most recent books are Marketing to the Entitled Consumer (Mascot Books, 2018) and The Age of Intent (Amplify, 2019).

Josh was previously senior vice president, idea development at Forrester Research and cofounder of, a non-profit organization.