Customer Experience
Earley Information Science

Seth Maislin is senior content strategist and Principal Consultant of Taxonomy and Information Management at Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

Seth is an admired consultant and instructor in taxonomy and content strategy, having provided services to companies in industries as diverse as retail & e-commerce, insurance, healthcare, publishing, technology, and law. He has helped companies such as Motorola, Walmart, Consumer Reports, The Hartford Insurance Group, Hasbro, Corning, and The Legal Defense Fund develop content and governance frameworks for keeping internal and external web content environments both competitive and in the forefront of their business strategies. He is frequent host and contributor to Earley’s monthly and Jumpstart webinars and a frequent presenter at industry and peer-attended conferences.

Seth is a past-president of the American Society for Indexing (ASI), during which he developed specializations in editorial keywording and autoclassification; additionally he developed an online course on editorial tagging for print and Web, one of only two such instructor-led virtual courses in the United States. He has served as an adjunct educator at different times at Simmons College’s Graduate School of Library and Information Science, Bentley University’s Information Design and Corporate Communication program, and Middlesex Community College.

Seth’s previous full-time employment positions include Senior Partner of the international indexing firm Potomac Indexing LLC, Integration Manager at, and Senior Indexer at O’Reilly Media. Outside of these roles he has been a sole proprietor or managing partner of his own indexing and information management companies.