Product Data Optimization at Quick Cable
- Chantal Schweizer, Client Partner & Principal Taxonomist, Earley Information Science
- Naomi Bird, Director of Sales & Marketing, Quick Cable
Quick Cable is a company that develops, manufactures, and distributes over 7000 products for the Battery & DC Power market. Increasing market expectations around digital commerce required them to optimize their technology stack and product data. Last year, QC started a project to organize the company’s product data and website taxonomy. In this session, Bird and Schweizer share the process taken for both master attribution and display taxonomies and the tips and tricks learned along the way.