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The variety of touch points for omnichannel commerce engagement has been changing at a staggering pace. Having visual and rich media assets in different systems and managed by different processes is no longer operationally viable in today’s always-on, seamless customer experience world. Customers want access to consistent offers and communications on mobile, tablet and desktop, in-store kiosks and social media channels, and that messaging and experience needs to be coordinated with other venues and offline communications.
Most marketers still think about taking an asset off of the shelf and pushing it out to a customer, rather than pulling communications together from various sources and presenting that information to the customer in context. This is very difficult to accomplish at scale.
We’ll hear from omnichannel marketers as well as industry experts in personalization and just-in-time asset integration who will discuss how forward-thinking companies are approaching the challenge.