Session Abstract: Because we’re all shoppers, B2C retail customer experiences have set the expectation for B2B digital customers, who expect the same rich, omni-channel customer experience. Thoughtfully designed, rich, complete, and accurate product data and content are essential to driving the kind of search, personalization, and overall site experience that your B2B customers demand. Integrating multiple digital capabilities (web, search, social, analytics) can’t be achieved by simply “cleansing” your existing data – to be successful, B2B digital teams will need to transform their current product data capabilities into a sustainable, measureable, self-sufficient process for producing world-class data. This presentation will incorporate lessons learned from B2C, as well as best-in-class B2B manufacturers and industrial suppliers, and will chart a course for implementing process capability for World Class product data and content.
Earley & Associates is pleased to sponsor this event