Session Title: Developing a Metrics-Driven Governance Playbook
Speaker: Seth Earley, CEO & Founder, Earley Information Science
Governance is boring, and no one wants to own it. But the success of any information program depends on thoughtful and deliberate decision making.
Too often this means going with the opinions of the most senior people in the room. There are two problems with this approach: When those opinions are not aligned, conflicts arise, which lead to decisions driven by organizational politics. When those opinions are shared, unless they are based on real data, they are just that: opinions.
The answer to this challenge lies in a metrics-driven process for decisions. Every project involving ecommerce, user experience or more broadly digital transformation requires measurement of outcomes at multiple levels. This process allows for validation of course corrections and ongoing improvement based on data rather than opinion.
In this session attendees will learn:
Various structures for decision making bodies, and the pros and cons for each.
Ways to align measures of data quality and completeness with processes, business outcomes and organizational strategy.
How to connect ROI to data and content programs.
A framework for a metrics-driven governance playbook.